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Features

Every step from enquiry to booked viewing.

Eleven connected features cover the whole lead journey for real estate developers, brokerages and sales teams in Dubai and the GCC: capture, call, qualify, follow up, book, hand over and report.

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Capture

Every property enquiry in one place

Omnichannel lead capture

Bring in leads from every portal, ad platform and social channel your developer or brokerage uses, and store them in one central database.

  • Bayut, Property Finder and Dubizzle enquiries
  • Facebook and Instagram lead ads, Instagram DMs and Messenger
  • Google Ads campaigns, website forms and social campaigns
  • Duplicate check and one unified buyer profile per person
  • Source, campaign and project recorded on every lead

Lead identification and context

Estater.ai works out what each buyer enquired about before the first call, so the conversation starts in the right place.

  • Identifies the enquiry type: general, campaign, project or social
  • Fetches the related property or project when there is one
  • Analyses intent and context from the enquiry
  • Prepares the AI call script with the relevant details
Engage

First contact in minutes, on the right channel

AI voice calling for real estate leads

An outbound AI voice agent calls each new lead, introduces your company and project, asks qualification questions and answers basic property questions.

  • Calls new leads while interest is fresh
  • Discusses the specific project or understands requirements
  • Answers common questions on location, unit types and payment plans
  • Records the call and captures the details on the lead profile
  • No answer, busy or invalid number: retries by your policy, then switches channel

WhatsApp follow-up and conversation

After the call, Estater.ai continues on WhatsApp with personalised property details, brochures and listing links, and keeps the conversation moving towards a viewing.

  • Confirms the WhatsApp number if it is not verified
  • Sends brochures, images, videos and listing links
  • Continues from the call context instead of starting over
  • Answers follow-up questions and recommends suitable units
  • Moves the buyer towards a property viewing booking
Qualify

Know who is ready and what they want

Buyer qualification and lead scoring

Every lead is qualified on the questions your best consultant would ask, then scored so your team knows who to prioritise.

  • Buyer intent: end user or investor
  • Requirements: location, property type and bedrooms
  • Budget and payment preference, including cash or mortgage
  • Purchase timeline and interest level
  • Qualification score (High, Medium or Early stage) and next best action

Property knowledge base and matching

Answers come from your own inventory: verified prices, availability and amenities, so the AI only offers units you can sell.

  • Searches matching properties from the buyer’s requirements
  • Shares verified details: prices, availability and amenities
  • Suggests alternatives when the first choice is unavailable
  • Keeps unit data up to date as inventory changes

Buyer qualification

Buyer intentInvestor
Requirements2BR, Creek view
BudgetAED 2.2M–2.6M
PaymentCash
TimelineWithin 3 months
ScoreHigh

Matched unit · Tower B, 2304

Type2 bedrooms · 1,214 sq ft
ViewCreek
PriceAED 2,380,000
AvailabilityVerified today
Next stepSend on WhatsApp
Convert

From conversation to viewing to consultant

Property viewing booking

Estater.ai checks consultant availability, offers open slots and confirms the viewing with the buyer on WhatsApp or email.

  • Checks consultant availability and shows open slots
  • Buyer picks a slot; the booking is validated and confirmed
  • Confirmation sent on WhatsApp or email
  • Assigned consultant notified straight away
  • Lead status updated to Viewing booked

Human sales consultant handover

Your consultants step in when it matters, with a complete summary of the lead and every conversation so far.

  • Hands over when a viewing is booked or the buyer asks for a person
  • Hands over complex questions and high-value leads
  • Hands over whenever the AI cannot answer, or by your business rules
  • Assigns the right consultant with the full lead summary and history
  • Pauses AI automation for that lead, as your rules require

Follow-ups and reminders

Automatic reminders and follow-ups keep viewings on the calendar and early-stage buyers warm until they are ready.

  • Reminder before every viewing
  • Follow-up when a buyer stops replying
  • Reschedule or cancel a viewing in the conversation
  • No-show follow-up
  • Long-term nurturing for early-stage leads; stops when a lead converts or opts out

Handover to Sara M.

ReasonViewing booked
BuyerOmar H. · investor · Bayut
Wants2BR, Creek view, cash
ViewingSat 11:00 · sales gallery
AI automationPaused for this lead

Viewing confirmed

WhatsAppConfirmation sent
EmailConfirmation sent
ConsultantNotified
ReminderFriday 18:00
Lead statusViewing booked
Manage

One pipeline, every source, every stage

CRM and lead status management

Track each buyer’s complete journey, with calls, WhatsApp messages and emails on one timeline and a pipeline your sales director can trust.

  • Lead status updated automatically at each stage
  • Full conversation history across calls, WhatsApp and email
  • Pipeline stages: New, Qualified, Viewing, Negotiation, Won or Lost
  • Works on its own or alongside your existing CRM

Analytics and reporting

See what every portal and campaign brings in, and how quickly leads move from enquiry to viewing to deal.

  • Total leads, by source and campaign
  • Contact and qualification rates
  • Viewings booked and show rate
  • Conversion to deals
  • AI performance, campaign performance and team productivity

Lead sources and channels

Works with the channels your buyers already use.

Portal, paid and social enquiries come in. AI voice calls, WhatsApp and email go out. Your existing CRM can stay.

BayutProperty FinderDubizzleFacebook Lead AdsInstagram Lead AdsInstagram DMsMessengerGoogle AdsWebsite formsSocial campaignsAI voice callsWhatsAppEmailConsultant calendarsYour existing CRM

What changes for your team

  • Higher response rate
  • Better lead qualification
  • More property viewings
  • Increased conversions
  • Less manual work
  • Complete visibility and analytics

FAQ

Feature questions

How does the AI voice agent qualify a property buyer?

It asks whether the buyer is an end user or investor, their preferred location, property type and bedrooms, budget, payment preference and purchase timeline. The answers are saved to the lead profile and used to score the lead as High, Medium or Early stage.

What happens if a lead does not answer the call?

Estater.ai retries according to your calling policy. If the lead still does not answer, is busy or the number is invalid, it switches to another channel such as WhatsApp and marks the lead status accordingly.

How does Estater.ai book property viewings?

It checks your consultants’ availability, offers open slots to the buyer, confirms the chosen time on WhatsApp or email, notifies the assigned consultant and updates the lead status to Viewing booked.

When does a lead get handed to a human consultant?

When a viewing is booked, the buyer asks for a person, the question is complex, the lead is high value, the AI cannot answer, or your own business rules say so. The consultant receives a full summary and the conversation history.

What reports can sales directors see?

Total leads by source and campaign, contact and qualification rates, viewings booked and show rate, conversion to deals, AI performance, campaign performance and team productivity.

Sell the skyline. We’ll take the night shift.

See how Estater.ai calls, qualifies and books viewings for your projects.

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