Case studies

How GCC property teams put Estater.ai to work.

Four situations every developer and brokerage in the region knows: the launch-weekend rush, buyers enquiring overnight, leads who never answer a call, and questions that need a person.

These are example scenarios showing how the Estater.ai workflow handles each situation. Names, projects and figures are illustrative.

Developer · Dubai off-plan launch

An off-plan launch weekend where every enquiry gets a call

A launch campaign runs on Bayut, Property Finder and Meta at the same time. Enquiries arrive faster than the sales team can call them, and many go cold before the first conversation.

How Estater.ai handles it

  1. All enquiries land in one pipeline with the source and campaign attached, and duplicates merged.
  2. The AI voice agent calls each new lead within minutes and introduces the project.
  3. Buyers are qualified as investor or end user, with budget, payment plan preference and timeline.
  4. WhatsApp follow-up sends the payment plan, floor plans and the brochure.
  5. Sales gallery visits are booked into consultants’ calendars; high-value leads go straight to a senior consultant.

What to measure

  • Contact rate in the first hour
  • Qualified leads by portal and campaign
  • Viewings booked and show rate
  • Cost per viewing by campaign
AI voice callLive transcript · Bayut enquiry

Calling Omar H. · Bayut enquiry

Hi Omar, it’s Estater calling for Lumen Creek about your Bayut enquiry. Is now a good time?10:02

Yes, go ahead.10:02

Are you buying to live in, or as an investment?10:02

Investment. Around 2.4 million.10:03

Two-bedrooms in Tower B start at AED 2.38M. Shall I send them on WhatsApp?10:03

Call ended · qualified · score High

Example conversation. Names and details are illustrative.
Brokerage · Dubai Marina and Downtown

International buyers who enquire while the office is closed

Buyers in Riyadh, London and Mumbai enquire late at night Dubai time. By the morning they have already spoken to another agency.

How Estater.ai handles it

  1. Estater.ai replies on WhatsApp in the buyer’s language, day or night.
  2. It checks live availability and quotes from the verified price list.
  3. It offers open viewing slots and confirms the booking.
  4. The consultant finds the viewing in their calendar with the full conversation attached.

What to measure

  • After-hours enquiries handled
  • Time to first response
  • Viewings booked outside office hours
Estater.aiSales · WhatsApp

مرحباً، هل لديكم شقة بغرفتين بإطلالة على الخور؟02:14

أهلاً بك! نعم، تتوفر ٣ شقق بغرفتين بإطلالة على الخور في البرج B. هل تودّ حجز موعد للمعاينة يوم السبت؟02:14

نعم، الساعة ١١ صباحاً لو سمحت02:16

تم حجز موعدك يوم السبت الساعة ١١:٠٠. ستتواصل معك سارة من فريق المبيعات.02:16

Viewing added to Sara’s calendar · Sat 11:00

Example conversation. Names and details are illustrative.
Developer · Riyadh villa community

Leads who never pick up an unknown number

Many buyers ignore calls from numbers they do not recognise. Agents mark them as unreachable and the lead is lost.

How Estater.ai handles it

  1. The AI voice agent retries by your calling policy.
  2. If there is still no answer, Estater.ai switches to WhatsApp with the brochure and a short introduction.
  3. The conversation continues on WhatsApp, with qualification and a site visit offer.
  4. Every attempt and reply is logged on the lead’s timeline.

What to measure

  • Leads recovered on WhatsApp after missed calls
  • Contact rate by channel
  • Site visits booked
Estater.aiSales · WhatsApp

Call not answered · 14:05

Retry not answered · 14:20

Hi Khalid, we tried calling about your enquiry for our Riyadh villa community. Here’s the brochure, and I’m happy to answer questions here.14:20

Sorry, I was driving. Which sizes do you have?14:41

Three- and four-bedroom villas. Would a site visit on Thursday afternoon suit you?14:41

Example conversation. Names and details are illustrative.
Developer · Abu Dhabi sales gallery

Questions that need a person, handed over with the full story

Some buyers ask about residency, financing or legal points that only a consultant should answer. Handing over by phone loses the context.

How Estater.ai handles it

  1. Estater.ai gives the general answer and recognises that a consultant is needed.
  2. The lead is assigned to the right consultant with a summary of the requirements and the full conversation.
  3. AI automation pauses for that lead, so the buyer hears from one person.

What to measure

  • Handover reasons
  • Time from handover to consultant reply
  • Deals won after handover
Estater.aiSales · Instagram

Does buying here help with a UAE Golden Visa?18:40

Property investment can qualify buyers for a UAE Golden Visa. One of our consultants will confirm the details for your case.18:40

Yes please, connect me.18:42

Done. Dmitri from our sales team will contact you shortly.18:42

Handed to Dmitri K. · full history attached

Example conversation. Names and details are illustrative.

Your launch is next. Let’s see it handled.

Book a demo and we’ll walk through these scenarios with your own projects and lead sources.